Mat Neidhardt

Director & Photographer

Berlin, Germany
Mat specializes in photographing his friends and family. The German photographer, who divides time between Berlin and Cape Town, realized pretty early in his career that he wanted to take pictures of real people, not models. Photographing the people who are close to him gives Mat a chance to explore how—and who—people really are. Using as many as three or four different cameras at once, Mat takes unexpected, unscripted shots that make viewers feel like they are at the party or gathering—rather than on the outside, looking in.
Clients:
Adidas Allianz Asics Bosch Casio Danone Deichmann Ebay McDonald´s Mercedes Benz Nike Ouma Panasonic Porsche Sony Telekom Tom Tailor Volvic Zalando bmw smart vivo