Commercial photographer and director with an affinity for the bold and beautiful. With over 9 years of experience behind the lens, I've had the pleasure of shooting for national brands, major magazines & publications, advertising agencies, founders, CEOs and artists alike. I've worked with teams of 40 people and teams of 2. I've successfully produced remote productions in the midst of a international pandemic. And I'm an expert in maintaining high team morale during the longest and most challenging of shoot days. As a creative professional, I believe that great work is born at the intersection of the CREATIVE PROCESS, the HUMAN EXPERIENCE and CULTURAL SIGNIFICANCE. My style is bold yet playful, using mixture of bright colors, directional lighting and human connection to create authentic and evocative imagery. I thrive when given the opportunity to partner with forward thinking brands and individuals to create bold and narrative driven work. And I strongly believe in the power of collaboration and its ability to amplify creative potential and achieve a unified vision. And just in case you were wondering, Friend really is my last name. Advertising Lifestyle Fashion Portrait Still Life